Maybe it’s the cynic in me, but as much as I’m happy to learn about ways to green up my family’s life, sometimes I just start wondering when it stops being “green” and starts being “the marketing bandwagon du jour.”

On the one hand, I can appreciate that even a marketing plan based on less-than-noble motives may, indeed, result in products that are better for our earth. And at the end of the day I don’t really care why a company chose to make decisions which are—ultimately—much more environmentally responsible than before. On the other hand, though, where’s the line? Does it matter?

I received a pitch in my email this morning about Michelin Energy Saver A/S tires, and the thrust of the marketing is about these being the most “green” choice. I don’t know about you, but when I think green I’m rarely thinking about… tires. Do I need to put these on a yuppie hybrid car for them to work? Is this more or less eco-conscious than buying organic produce?

My head hurts.